Have you ever wished you could shine a light on exactly where to focus your energy, so that you could get the maximum out of your business without the guesswork?
The same applies to marketing.
This 5-minute marketing self-assessment has no wrong answers but will clearly identify where to put your efforts so that you can be more effective attracting the right clients, spend your energy on the right tasks and uncover your weak areas, in less time than it takes to have a cup of coffee!
Your marketing strategy
You have clarity on why you are doing what you do or offering your service
You know what impact or difference you are hoping to make
You have identified ways to tell how close you are to achieving your aims
Your target audience
You know who your current clients are eg. Demographics, psychographics (what are they ‘in to’), problems they need solutions for
Your client niche has been clearly defined
You know where to find and connect with them
Your marketing message
Your marketing message is consistent, clear and identifiable
Your message connects with your chosen target audience
It is clear exactly who your product or service is for
Your point of difference is easily recognisable
Your marketing tools
(eg. brochures, ads, websites, articles, social media, cards)
Immediately engage your target audience
Have a “what’s in for me‟ message
Generates a desire to connect with you
Encourages action
Your marketing methods
Educate about how you can help
Include joint ventures
Are interactive wherever possible
Continually build your pipeline
Maximise your existing client base
Are ongoing and consistent
Add value to others
Reach enough prospects to get the desired result
Have you identified gaps in your marketing plan? Now you can see them, are they simple to fix? Sometimes awareness is all that it takes to get started.
To happy and healthy marketing!
Krishna xx
[thrive_link color=’green’ link=’https://calendly.com/krishnaeverson/30min/02-07-2017?back=1′ target=’_self’ size=’small’ align=’aligncenter’]Need help? Book a free clarity session with Krishna[/thrive_link]
