Author: Krishna Everson

Krishna Everson is a Health Promoter, Writer and Marketing Consultant and Trainer who works with health and wellness professionals who want to share their message, promote their service, or sell their product or book.

7 Cool Tools that are Super Hot for Budget Conscious DIY Marketers

7 Cool Tools for DIY MarketersImagine if you could wave a magic wand, and your marketing would be done, miraculously!

It would be awesome if you could outsource everything for your marketing from the get go, and not have to bother with it so you can focus on what you do best, but this is not always possible, or practical.

I’ve collated a few of my ALL TIME FAVOURITE tools that are easy and fun to use, to reduce marketing overwhelm, and keep it simple.

Check ’em out, and let me know what you think! Got a tool? Share it with us in the comments below.

Create awesome images
1. Canva

Canva is still in beta mode (testing) but its rocking the infographic world by storm. From Facebook covers, social media image shares, presentations, posters and cards, you can create them here. One of the beautiful things is that if you require a paid image that’s royalty free, (t’s only $1!) There are also many free images ready for all kinds of purposes. Go to www.canva.com to get started. No more copyright issues!

Worthy mention: Picmonkey

Headline and blog ideas made easy!
2. Portent Title Generator

If you struggle with coming up with fun and catchy titles (I know I do), then the Portent Title Generator is for you. All you do is enter your keyword, press enter, and voila! A fun and topical headline will be created ready for tweaking to your needs.  You can play with the free title generator here: http://www.portent.com/tools/title-maker/

Note: Grammar alert! Some great headlines, but they may need adjusting for correct grammar. Just sayin’.

3. AMI Headline Analyser

This is a really interesting one! Good copywriters will tell you that a headline needs to emotionally connect with your audience. The headline analyser will grade your headline based on spiritual, empathetic and intellectual elements. It’s amazing what difference altering a word or two can make to your score! Incidently, this blog headline scored 58% and is empathetic. Pretty good when you consider an average score for a professional copywriter is 30-40%. Rate your headlines here: http://www.aminstitute.com/headline/

Disclaimer:  Don’t despair if you get a low score. It’s meant  for use as a guide. Knowing your target market intimately and writing a headline that suits is most important.

4. Hubspot  Blogs Topic Generator Continue reading “7 Cool Tools that are Super Hot for Budget Conscious DIY Marketers”

7 things you won’t believe about marketing that are actually true!

Marketing can be fun - fact or fiction?


Marketing can be fun

In the world of content marketing, there are many ways you can share what you do. You can write, share photos or images, talk, broadcast video of you in action, just to name a few. The key is that you can do these things, doing what you love. You can have fun with it. It doesn’t have to be serious (unless you are).

Success key: don’t take for granted what you do every day, do what you love and let others see it. 

You don’t have to be an extrovert

Needing to be an extrovert is a myth! Many business owners are thoughtful introverts who retreat to their own space to energise and re-group. It doesn’t mean they don’t like people. It doesn’t mean they can’t promote themselves either. It just means finding ways that suit you best.

Success key: find strategies that work best for you

You already have what you need

A mission. Desire. A vision. A product or service. A social media channel (Facebook/Twitter/Pinterest etc). Your phone (for photos and videos). You are probably already using these, and just need to get a little strategic about it.  You may also have a website that’s wasted, knowledge unshared, and people who already need you!

Success key: be strategic 

It’s not about being pushy Continue reading “7 things you won’t believe about marketing that are actually true!”

Can you shorten your to do list and ease the overwhelm?

Marketing ChoicesWhen planning your marketing it’s tempting to lengthen your to do list, but think about it. Could you take a few things off? Have you chosen what best suits your market? Can you ease the burden by being selective and doing a few tactics well, instead of many poorly? Some food for thought  for your marketing plan today.

The road to success is not straight…

The road to success is not straight,

“The road to success is not straight, there is a curve called failure, a loop called confusion, speed bumps called friends, red lights called enemies, caution lights called family.

But if you have a spare called determination, an engine called perseverance, insurance called faith, a driver called your conscience, you will make it to a place called success.”

T.E. BOYD