So you’ve registered your business name, printed some business cards, and announced your business at a network or two. You may even have your first clients or customers, and are beginning to establish some regular clientele and repeat business.
So, what next? How do you take your new business from fledgling to full flight?
One very powerful way is via joint ventures or strategic alliances.
The beauty of joint ventures is they allow you to leverage what your knowledge and products and services, through the power of unity. Joint ventures are synergistic in nature, which means the partnership has far more value than the sum of its individual parts. This synergy means that you can reap far greater rewards together, than you could possibly do so alone.
At first glance it appears that joint ventures benefit the partners involved, and that’s true. You can pool your resources, split associated costs, and benefit from sharing one another’s database and network connections. Continue reading “The Synergistic Power of Joint Ventures to Grow Your Business”